Project planning board with tasks organised into stages

Clients often ask for a timeline before anything else. It is a fair question, and the honest answer is that most of the time in a project goes into decisions, content and feedback, not typing code. Here is how a typical project breaks down, so you can plan around it.

The stages

Discovery and scope. Agreeing what the site or app must do, who it is for and what is out of scope. For a clear brief this can be a few days. For a new product with open questions it takes longer, and it should.

Design. Layouts for the key pages or screens, reviewed with you. The number of review rounds matters more than anything else here.

Build. Turning the approved designs into a working product, connecting forms, payments and any integrations. Good teams show you progress on a live staging link from the first week, so you are reviewing real pages rather than waiting for a big reveal.

Content. Writing, photography and loading everything in. This is the stage that most often delays launch, because it depends on people inside your business finding time.

Testing and launch. Checking on real phones and browsers, fixing issues, connecting the domain and going live.

Rough expectations

A small brochure website with ready content moves quickly. A larger site with many pages, custom features and new content takes longer. A mobile app or a system with user accounts, payments and admin tools is a larger project again, often delivered in phases.

Rather than trust a single number, ask for a written plan with milestones, so you can see each stage and what you need to provide for it.

What speeds things up

  • One person on your side who can make decisions
  • Content prepared early, or included in the agency's scope
  • Feedback given in one consolidated round, not in many small messages
  • A fixed scope, with new ideas noted for phase two

What slows things down

  • Adding features mid-build
  • Waiting for content
  • Several people giving conflicting feedback
  • Changing the brief after design is approved

How we work

We agree a fixed scope and budget up front and give you a live staging link from week one, so you can see the work as it happens. Tell us what you need and we will send a plan with milestones within a business day. Start here.

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