1 system
Across every surface
Web, print, social, motion, signage, same DNA, same recognition.
← Services05 / Branding & graphic design
Build a strong brand identity.
Identity systems that look right everywhere your brand appears.
Why this matters
Strong brands are easier to remember, easier to trust, easier to buy from.
A brand identity is not a logo. It is the entire signal your business sends, the typography on your proposal, the colour of your delivery van, the way your invoice is laid out, the energy of your social grid. When those signals agree with each other, customers feel something specific and credible. When they argue, they feel uncertain, and uncertainty is the most expensive thing a brand can manufacture.
Our branding work begins by understanding what your business actually stands for in the eyes of the people who pay you. Then we design a system, wordmark, palette, type, photography direction, motion and tone of voice, that scales from a WhatsApp profile picture to a printed report to a billboard on Waiyaki Way.
The system is documented, tokenised in Figma and delivered with the first wave of production assets. You leave with everything you need to keep the brand consistent, even on a slide your intern made at 2 a.m.
What's included
Everything you get in scope.
Fixed scope, fixed budget. If something new comes up mid-engagement, we re-scope in writing before it lands on an invoice. No surprises, no hidden line items.
Logo design
Wordmark, lockup and standalone monogram variants, vetted for screen, print and embroidery.
Brand identity systems
Palette, type, photography direction, iconography and motion, tokenised in Figma.
Marketing materials
Proposals, capability decks, one-pagers, brochures and pitch documents that look like one company made them.
Social media design
Templates and content systems your marketing team can run without our help every week.
Presentation design
Investor decks, board packs, sales decks and conference talks that earn the room's attention.
Print design
Brochures, packaging, signage, vehicle livery and large-format work, print-ready, with proofs.
Motion graphics
Logo animations, explainer videos and social motion pieces tied to your identity system.
Tools
FigmaIllustratorInDesignAfter EffectsPhotoshopSpline
Outcomes our clients see.
Tokenised
Figma library + guidelines
Your team can produce on-brand work without designer bottlenecks.
Quarterly
Refresh cadence
Half a day every 90 days to keep the system tuned to real use.
Four steps. Same rhythm every engagement.
Brand audit
Every surface where the brand currently shows up, catalogued, photographed and scored honestly.
Sprint design
Two-week design sprint: wordmark, lockup, palette, type and a working surface to test the system.
System
Tokenised Figma library, written guidelines and the first production deliverables you need.
Quarterly review
Half a day every 90 days to refresh the system based on how it is actually being used.
Real examples from the market.
Identity system for a SACCO-focused payments product, from app icon to printed agent kits.
Full brand build for a Lamu eco-retreat, from wordmark to room signage and menu typography.
Packaging and shelf-presence redesign for a Kenyan natural-foods brand expanding into Uganda.
Rebrand for a regional law firm, wordmark, capability decks, signage and stationery.
Things buyers usually ask before signing.
Can you refresh a brand without a full rebrand?
Yes, and we often recommend it. A brand refresh keeps your equity intact and updates the parts that are aging badly. Cheaper, faster and usually the right call for an established business.
Do you handle printing?
We design print-ready, manage the proof cycle and work with vetted printers in Nairobi for delivery. You can also take the files to your own printer, your call.
Will my team be able to use the system?
That is the point. We hand over a tokenised Figma library, written guidelines and a 60-minute walkthrough with your marketing team so the system actually gets used.
Ready to start? Let's talk.
One business day. Written plan. Fixed budget. No PDFs in a fortnight, no exploratory calls in disguise.