← Services05 / Branding & graphic design

Build a strong brand identity.

Identity systems that look right everywhere your brand appears.

Why this matters

Strong brands are easier to remember, easier to trust, easier to buy from.

A brand identity is not a logo. It is the entire signal your business sends, the typography on your proposal, the colour of your delivery van, the way your invoice is laid out, the energy of your social grid. When those signals agree with each other, customers feel something specific and credible. When they argue, they feel uncertain, and uncertainty is the most expensive thing a brand can manufacture.

Our branding work begins by understanding what your business actually stands for in the eyes of the people who pay you. Then we design a system, wordmark, palette, type, photography direction, motion and tone of voice, that scales from a WhatsApp profile picture to a printed report to a billboard on Waiyaki Way.

The system is documented, tokenised in Figma and delivered with the first wave of production assets. You leave with everything you need to keep the brand consistent, even on a slide your intern made at 2 a.m.

Our capabilities

What we actually deliver in this practice.

Each engagement is scoped against one or more of the capabilities below. Pick what you need, leave what you do not. No surprises, no hidden line items.

Capability 01

Brand strategy & positioning

Decide what the organisation actually stands for before drawing a single logo concept. Used by startups, schools, churches, NGOs and county initiatives.

Audience researchWho your audience is, why they choose you, and what they almost-chose instead. Customer and stakeholder interviews are included as standard.
Competitor mappingWhere your category clusters visually and verbally, and where the white space genuinely sits.
Brand platformPromise, personality, pillars and tone, all on one page everyone in your team can agree on without further meetings.
Naming & nomenclatureProduct, service, programme and feature names where strategy demands a new term rather than a reused one.

Capability 02

Visual identity systems

One identity across every surface, tokenised in Figma, defendable in court. Suitable for corporates, ministries and faith institutions alike.

Wordmark & lockupsPrimary, secondary and standalone monogram variants ready for every layout context your team meets.
Colour systemBrand palette with accessible web and print specifications, including CMYK and Pantone for press runs.
Type systemDisplay, body and UI pairings with weights, sizes and use rules documented in writing rather than left to taste.
Photography & iconographyStyle guidance with an example library shipped on day one, not abstract principles your team has to interpret.

Capability 03

Logo & wordmark design

Distinct, defendable and durable. Tested across every reproduction medium you will actually use, from a business card to embroidered uniforms.

Concept explorationThree to five directions explored, two refined with written rationale and a short competitive analysis.
Final markVector files vetted for screen, embroidery, foil-stamp and engraving. Tested before handover, not after.
Lockup libraryHorizontal, stacked, knockout and one-colour variants for every layout context your team will need.
GuidelinesClear-space, minimum size and misuse rules written down so designers downstream cannot mis-apply them.

Capability 04

Marketing collateral & decks

Proposals, capability books, prospectuses and investor decks that look like one organisation made them.

Proposal templatesWord and Google Docs templates your team can populate quickly without breaking the brand or the type system.
Capability decksPowerPoint, Keynote and Google Slides versions laid out with master slides your team can actually edit.
Investor & board decksStory arc, data visualisation and slide design that earns the room's attention from the first slide.
One-pagers & sell sheetsPDF assets your sales, admissions or development team actually wants to send to a prospect.

Capability 05

Print, packaging & signage

The physical surfaces customers, parents, congregants and patients touch. Designed and supervised through to the press check.

Packaging designBoxes, labels and shrink-wrap designed, prototyped and tested through a real proof cycle before bulk runs.
Vehicle liveryDelivery vans, motorbikes, school buses and branded ambulances with print-ready vinyl specifications.
Signage & wayfindingOffice, retail, hospital, campus and event signage taken from initial visual to installer brief.
StationeryLetterheads, business cards, NCR books and presentation folders, vetted to print specification.

Capability 06

Motion & social templates

Brand that moves consistently across every platform, without breaking when interns or volunteer media teams get involved.

Logo animationThree to five-second sting for video intros, social cuts and broadcast use, supplied in standard formats.
Reel & TikTok templatesEditable After Effects or CapCut templates your team can re-skin weekly without rebuilding from scratch.
Story templatesInstagram and WhatsApp Business story sets, on-brand and easy for the media team to remix.
Internal trainingA 60-minute session so your team can produce confidently without breaking the brand the next day.

Tools

FigmaIllustratorInDesignAfter EffectsPhotoshopSpline

Print & merchandise catalogue

What we produce in-house.

Real samples we deliver weekly from our Nairobi production partners. Mix-and-match the items below, runs start from 50 units for apparel and 100 for stationery, with same-week turnaround on most lines.

Print08 items

PRT-001

Business cards

Premium double-sided cards on 350gsm stock — matte, gloss, soft-touch or spot-UV, designed and delivered in days.

350gsm
Spot UV
Soft-touch
Foil

Price on requestInquire

PRT-002

Company profiles & brochures

Saddle-stitched or perfect-bound profiles, capability decks and product catalogues — designed, paginated and printed.

A4 / A5
Saddle-stitch
Perfect-bound
Matte / gloss

Price on requestInquire

Marketing flyers and posters laid out flat

PRT-003

Flyers, posters & programmes

Flyers, posters, event programmes and order-of-service — short or long runs on coated or uncoated stock.

A6–A1
Gloss / matte
Short run
Bulk

Price on requestInquire

Sheet of die-cut branded stickers and labels

PRT-004

Stickers, labels & packaging

Die-cut stickers, product labels and small-batch packaging on vinyl, paper or clear PVC.

Die-cut
Product labels
Vinyl
Clear PVC

Price on requestInquire

Branded letterhead and stationery on a desk

PRT-005

Letterheads & company stationery

Branded letterheads, envelopes, NCR invoice books and compliment slips — your identity, print-ready.

Letterheads
Envelopes
NCR books
Comp slips

Price on requestInquire

PRT-006

Wedding cards & invitations

Elegant wedding invitations, RSVP and thank-you cards — foil, emboss or full-colour on premium board.

Foil
Emboss
Laser-cut
Envelopes

Price on requestInquire

Memorial flowers beside a printed programme

PRT-007

Funeral programmes

Dignified funeral and memorial programmes, designed sensitively and printed fast when time matters most.

A5 / A4
Full-colour
Same-day
Folded

Price on requestInquire

PRT-008

School magazines & yearbooks

School magazines, yearbooks and graduation booklets — full-colour, paginated and bound for the whole class.

Perfect-bound
Saddle-stitch
Full-colour
Bulk

Price on requestInquire

Signage03 items

Roll-up banner on a stand at an exhibition

SIG-001

Roll-up & pull-up banners

Trade-show and reception roll-ups on PVC or fabric, with stand and carry-bag — designed, printed, delivered.

80×200cm
100×200cm
Fabric
Carry-bag

Price on requestInquire

Large-format event banner across a venue facade

SIG-002

Outdoor & event banners

Heavy-duty PVC banners with hemmed edges and eyelets for store-fronts, launches and outdoor activations.

440gsm PVC
Mesh
Eyelets
Any size

Price on requestInquire

SIG-003

Branded flags & teardrops

Teardrop and feather flags for events, store-fronts and roadside visibility — pole kit and base included.

Teardrop
Feather
Pole kit
Indoor / outdoor

Price on requestInquire

Apparel03 items

APP-001

Branded t-shirts & polos

Screen-print, DTG and embroidery on cotton tees and pique polos — staff uniform runs or campaign drops.

Screen-print
DTG
Embroidery
Bulk

Price on requestInquire

APP-002

Hoodies & sweatshirts

Pullover hoodies and crew sweats, embroidered or printed — team kit, merch drops and event wear.

Pullover
Crew
Embroidery
Print

Price on requestInquire

APP-003

Caps, beanies & headwear

Embroidered caps, beanies and bucket hats — brand-ambassador kit, events and staff headwear.

Caps
Beanies
Bucket hats
Embroidery

Price on requestInquire

Stationery02 items

STN-001

Branded notebooks & books

Hardcover and softcover notebooks, journals and handbooks — foil, deboss or full-colour covers.

A5 hardcover
A4 softcover
Foil
Custom liner

Price on requestInquire

STN-002

Diaries, calendars & planners

Year-end gifts: dated diaries, desk and wall calendars and planners — branded and packed for distribution.

Desk diary
Wall calendar
Planner
Tent calendar

Price on requestInquire

Merchandise03 items

MRC-001

Branded mugs

Sublimated and full-wrap ceramic mugs — corporate gifts, staff kit and event giveaways, packed to brief.

Ceramic
Magic mug
Full-wrap
Gift-boxed

Price on requestInquire

MRC-002

Water bottles & flasks

Branded water bottles, sports flasks and vacuum tumblers — laser-etched or full-colour, packed ready to gift.

Sports bottle
Vacuum flask
Laser-etch
Full-colour

Price on requestInquire

MRC-003

Pens, lanyards & gift sets

Branded pens, lanyards, USB drives and curated gift sets — assembled and packed to your gifting brief.

Pens
Lanyards
USB drives
Gift sets

Price on requestInquire

What changes

Outcomes our clients see.

1 system

Across every surface

Web, print, social, motion, signage, same DNA, same recognition.

Tokenised

Figma library + guidelines

Your team can produce on-brand work without designer bottlenecks.

Quarterly

Refresh cadence

Half a day every 90 days to keep the system tuned to real use.

How we work

Four steps. Same rhythm every engagement.

Brand audit

Every surface where the brand currently shows up, catalogued, photographed and scored honestly.

Sprint design

Two-week design sprint: wordmark, lockup, palette, type and a working surface to test the system.

System

Tokenised Figma library, written guidelines and the first production deliverables you need.

Quarterly review

Half a day every 90 days to refresh the system based on how it is actually being used.

Where this lives

Real examples from the market.

Fintech

Identity system for a SACCO-focused payments product, from app icon to printed agent kits.

Hospitality

Full brand build for a Lamu eco-retreat, from wordmark to room signage and menu typography.

FMCG

Packaging and shelf-presence redesign for a Kenyan natural-foods brand expanding into Uganda.

Professional services

Rebrand for a regional law firm, wordmark, capability decks, signage and stationery.

Common questions

Things buyers usually ask before signing.

Can you refresh a brand without a full rebrand?

Yes, and we often recommend it. A brand refresh keeps your equity intact and updates the parts that are aging badly. Cheaper, faster and usually the right call for an established business.

Do you handle printing?

We design print-ready, manage the proof cycle and work with vetted printers in Nairobi for delivery. You can also take the files to your own printer, your call.

Will my team be able to use the system?

That is the point. We hand over a tokenised Figma library, written guidelines and a 60-minute walkthrough with your marketing team so the system actually gets used.

Ready to start? Let's talk.

One business day. Written plan. Fixed budget. No PDFs in a fortnight, no exploratory calls in disguise.

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