← Services07 / Digital marketing & social media

Audiences earned, pipeline that follows.

Audiences built on purpose, pipeline that follows.

Why this matters

Posting is not a strategy. Audience is.

Most Kenyan brands we meet are posting four times a week on Instagram, running occasional boosts and quietly wondering why none of it is moving the business. The honest answer is usually that the calendar exists, but the strategy underneath it does not, there is no clear audience definition, no buyer journey, and no link between organic reach and a measurable commercial outcome.

We rebuild that foundation first. Who is the audience, what do they already follow, what tone earns the second-tap, and which platforms actually pay back for your category. Then we run a tight calendar, TikTok, Instagram, LinkedIn, X and YouTube as the mix demands, paired with paid media where it accelerates the work.

The metric we move is not vanity. It is qualified attention: saves, shares, profile visits, DMs, signups, booked calls. Reach is a leading indicator; revenue is the lagging one. We report both.

Content creator filming a short-form video

Our capabilities

What we actually deliver in this practice.

Each engagement is scoped against one or more of the capabilities below. Pick what you need, leave what you do not. No surprises, no hidden line items.

Capability 01

Social media strategy & calendar

Decide who the audience is, what they value, and where they live online. Then post on purpose, not on impulse.

Audience definitionBuyer, parent, donor or congregant personas grounded in real interviews rather than brief assumptions.
Platform mixTikTok, Instagram, LinkedIn, X and YouTube weighted by category fit and the realistic capacity of your team.
Content pillarsThree to five themes mapped to journey stages, not a catch-all calendar that posts whatever lands on the day.
Monthly calendarDefensible plan reviewed against agreed commercial metrics, not impressions accumulated for their own sake.

Capability 02

Paid social & search campaigns

Media that compounds through disciplined creative testing, not budget pumped at vanity reach for the agency report.

Meta & TikTok adsCreative testing with audience-and-placement matrices and statistically meaningful sample sizes.
LinkedIn campaignsAccount-based and role-targeted campaigns for B2B and category-leading buyers across the region.
Google Ads & YouTubeSearch, performance-max and video formats tuned for your category economics, not generic templates.
Creative iterationContinuous variant testing. Weekly winners promoted, losers retired without ceremony or sunk-cost arguments.

Capability 03

Content production & creative

The fuel the calendar runs on. Produced monthly, batched efficiently, shot for the platforms your audience uses.

Photo & video shootsMonthly shoot days producing batched short-form video and stills across every format your channel mix needs.
CopywritingCaptions, scripts, hooks and email copy written in your real voice, signed off before anything gets posted.
Carousel & static designOn-brand Instagram, LinkedIn and TikTok templates editable by your in-house team after handover.
Editing & post-productionCuts, captions, motion graphics and platform-native formatting handled per surface, never recycled.

Capability 04

Influencer & partnership campaigns

Borrow audiences your category already trusts. Vetted properly, briefed in writing, and measured honestly.

Creator sourcingVetted creators across East Africa, from micro voices in a single town to category-leading regional names.
Briefing & contractsClear briefs, deliverables and usage rights written down. No handshake-only deals that disappoint everyone later.
Campaign managementDay-to-day liaison, content review and timeline management with weekly updates from a single point of contact.
Performance reportingReach, engagement and attributed conversions reported honestly in writing, including the campaigns that disappointed.

Capability 05

Email & WhatsApp lifecycle

Owned audiences are the only ones that compound. We build them, nurture them and keep them warm between campaigns.

List buildingLead magnets, signup flows and ethical opt-in across your web and social surfaces. No purchased lists, ever.
WhatsApp BusinessCatalogues, broadcast lists and chatbot flows with a clear handoff to a human on your team.
Email nurtureWelcome, onboarding, re-engagement and seasonal campaigns automated and on-brand from the first send.
Newsletter productionMonthly long-form to keep mind-share between buying cycles, rather than weekly noise that trains people to unsubscribe.

Capability 06

Community management & reputation

Daily replies handled by people, not bots. Voice consistency that compounds trust month over month.

Comment & DM managementWithin an agreed response-time SLA across every platform, including weekends and public holidays.
Crisis playbooksPre-agreed responses for the difficult moments, drafted, approved and ready before they ever happen.
Review monitoringGoogle, Trustpilot and platform-specific review responses, escalated to leadership where they need to be.
Voice consistencyReply tone trained to your brand and adjusted quarterly based on what is actually working with your audience.

Tools

Meta AdsTikTok AdsLinkedIn AdsGoogle AdsCapCutAdobe PremiereLaterSprout SocialMailchimp

What changes

Outcomes our clients see.

3–5x

Engaged-audience growth

Typical lift in the first six months on a tightened content strategy.

<KSh 50

Cost per qualified lead

Target benchmark on well-tuned paid social for SME categories.

Weekly

Reporting cadence

What worked, what flopped, what we are testing next, every Monday.

How we work

Four steps. Same rhythm every engagement.

Audit & strategy

Current audience, content history, competitor benchmarking and a 90-day content plan you can defend in a board meeting.

Production

Monthly shoot days, batch-recorded short-form video, and a writers' workshop with your team to keep voice consistent.

Publish & engage

Daily posting, community replies and paid amplification on the pieces that earn organic traction.

Measure & iterate

Monthly review against the metric we agreed to move, leads, signups, store visits, revenue, and a refreshed calendar.

Where this lives

Real examples from the market.

Fashion & lifestyle

TikTok-led launch and influencer mix for a Nairobi homegrown apparel brand expanding into Uganda.

Hospitality

Instagram + Google Business strategy for a coastal boutique hotel, driving direct bookings, not OTA dependence.

B2B services

LinkedIn thought-leadership and lead-gen for a tax-advisory firm targeting CFOs across East Africa.

Retail & FMCG

Meta paid social and WhatsApp catalogue flows for a fast-moving snacks brand with 200+ trade stockists.

Common questions

Things buyers usually ask before signing.

Do you handle the creative or do we provide content?

Either works. About two-thirds of our retainer clients let us run a monthly shoot day and own the creative pipeline. The rest brief us internally and we polish, schedule and run paid distribution.

What is a realistic budget to start?

For paid social we typically recommend starting with at least KSh 50,000 per month in media spend on top of the retainer, anything less and there isn't enough data to optimise against. For organic-only retainers the floor is lower.

Can you take over an account that has gone quiet?

Yes, and we do it often. We start with a 30-day reset: audit the account, clean up grid and bio, post a tight calendar of seven to ten pieces, and rebuild momentum from a credible baseline.

Ready to start? Let's talk.

One business day. Written plan. Fixed budget. No PDFs in a fortnight, no exploratory calls in disguise.

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