Identity reconstruction and editorial website for a Nairobi creative production house.

The challenge

Lumen had been operating under a placeholder logo for four years. Their pitch deck was visibly older than their work.

What we did

• Two-week brand sprint with the founders and senior producer in the room.
• Wordmark, lockup, secondary marks and an editorial type system in Plus Jakarta and Söhne.
• Living brand guidelines published as a private Notion-backed site so the team can update it themselves.